We The Generation
Design and creative direction of Rudimental's eagerly anticipated second album.
  • client
  • Atlantic
  • services
  • Design, Creative Direction,
  • About Project
  • Having worked on the platinum No1 album 'Home' we were approached by Atlantic to work on the band's second long-player.
    Following on from the feeling of belonging and roots from their first album 'Home', the creative for 'We The Generation' was based on a photographic journal of the band in their home environment. Featuring a series of incidental shots taken at a house party with an accompanying studio shoot the album displayed a true reflection of the bands relationships between each other and the wider members of the Rudimental 'family'.
    The project saw the artworking of many physical formats including a CD, Deluxe CD and a double gatefold vinyl, as well as digital artwork. The album also had a large marketing push with a heavy outdoor campaign alongside magazine adverts, website re-skins and takeovers.