Design and creative direction of Rudimental's eagerly anticipated second album.
Design, Creative Direction,
Having worked on the platinum No1 album 'Home' we were approached by Atlantic to work on the band's second long-player. Following on from the feeling of belonging and roots from their first album 'Home', the creative for 'We The Generation' was based on a photographic journal of the band in their home environment. Featuring a series of incidental shots taken at a house party with an accompanying studio shoot the album displayed a true reflection of the bands relationships between each other and the wider members of the Rudimental 'family'. The project saw the artworking of many physical formats including a CD, Deluxe CD and a double gatefold vinyl, as well as digital artwork. The album also had a large marketing push with a heavy outdoor campaign alongside magazine adverts, website re-skins and takeovers.