4 date UK club tour celebrating 25 years of iconic drum & bass label Ram Records.
Ram Records / Weird Science
Creative Direction, Design, Photography
Running alongside the RAM25 album campaign we created a set of bespoke posters for a series of 4 massive UK club events featuring a packed Ram line-up. For these posters we wanted to create something real. Drum & bass artwork is often perceived as having quite synthetic, computer created artwork. So we thought we would buck that trend by commissioning the build of a steel Ram logo, suspending it from the ceiling of a studio in Hackney and creating effects that you would normally associate with being computer generated, in real life, and photographing them. Using a range of mediums we called apon photographer Mads Perch to capture these compostions. Paint, fire, coloured smoke and projection were some of the treatments we used to create a campaign fitting of such an epic series of events.