Design of the lead single from the album 'Ice Station Zero'.
Design, Motion Graphics
The artwork for Primal Fire was based around a You Tube exclusive video we created (see below). The video itself sees the iconic BCUK pulsing with electricity before it bursts into flames and crackles and smokes its way to the conclusion of the track. This single harks back to the original letterbox sleeves that BCUK used for their artworks in the late 90's and features 'Tetris' on the AA side. Aside from the aforementioned video the project included artworking of a 12" Vinyl as well as the creation of a web and social digital banner suite.