Design and creative direction of Wilkinson's second album 'Hypnotic'.
  • client
  • Virgin EMI
  • services
  • Design, Creative Direction
  • About Project
  • Following the success of Wilkinson's 2013 debut LP 'Lasers Not Included', and having worked on a handful of singles following that album campaign, we were approached by Virgin EMI to create a concept for his new album campaign, 'Hypnotic'.
    The direction took the form of a series of beautiful landscape photographs with a selection of geometric shapes repeated over the top to create a 'Hypnotic' feel. The culmination of which was the LP sleeve in which Wilkinson replaces the landscape imagery used on the singles leading up to the LP.
    The project included the artworking of a CD and a 4x Vinyl box set as well as an extensive online campaign.