2018 gave way to our second instalment of creative for El Dorado Festival. With the success of the previous year, it was decided that there was a need for a development to the current aesthetic. Being such a flamboyant and visual party, it was obvious to keep the bright boldness but inject a more illustrative look to the next campaign. Continuing with the tropical mayan feel, colourful and bold illustrations were created to amplify this concept. With themed parties leading up to the festival, this required variations of the illustrated borders. From their recognisable circus theme through to a squash buckling set pirate parties.